In 1977, Prell was one of the best-selling shampoos in the United States. Members of Generation X may recall the famous Prell pearl ads that showcased a pear being dropped into the Prell shampoo bottle.

Cut to the current day and age and you will find Prell on the bottom shelf of most stores, with only one line of product. The shampoo market is oversaturated. There are shampoos for oily hair or dry hair, curly or straight hair, shampoo to add volume,  and shampoo to sustain color.

These ads position this tried and true shampoo as working for all hair types.

Referenced Pearl Ad: (https://youtu.be/ED8WD_4RWtY)

Concept and Copy by: Angela Hunter
Graphic Design by: Danielle LeVance